Most business software is dead on arrival.
A solo studio. I take your product end to end — scope, build, test, ship. Testing discipline is why what I deliver still works the third time you sit on it.
Act II · Scene 1
The product nobody photographs is the product the operator uses for eight hours a day. The dashboard. The ops console. The weird CRM. The thing built by a vendor who quoted three weeks and delivered eight months. By the time it ships, the operator already hates it; by the time it's paid for, they've built a spreadsheet workaround.
I make those things. I treat them as the lead role, not the supporting cast. Physicist, engineer, ex-Intel, co-founder of PhononIA Ltd — taking a small enough number of clients per year that each one gets the whole studio.
The trade is simple. You get a studio that holds your business in its head and takes your product end to end — scope, build, test, ship. Specialists come in when the project demands it; the accountability never leaves my desk. After ship: clean code, a runbook, goodbye.
No juniors. No SDRs. No retainers that calcify into a worse deal than what you came in for.
Every project ships in עברית or English · test-driven · 15+ yrs engineering · Intel · PhononIA Ltd co-founder
— Featuring —
Yossi Cohen. B.Sc. Physics + B.Sc. Electrical Engineering, Ariel University. A decade-plus engineering at Intel; then co-founded PhononIA Ltd — Industry 4.0 acoustic AI — and took it from zero to a working business.
I understand the technology and the business. I take projects from first scoping call to shipped product — and stay the single line of accountability. You're not managing a vendor org chart, you're working with the person who builds the thing. עברית & English.
The name is a physics joke. The cat is alive and dead until you observe it. The promise is the live one.
First reply within 24 hours. I'll either say yes — or tell you who else might. No discovery decks, no SDRs, no quick-call-to-learn-more.